Andrew Goodwin (1992) believes that in a music video 'narrative relations are highly complex" and the meaning of the media text can be influenced by the individual audio-viewers musical taste to sophisticated intertexuality that uses multidiscrusive phenomena of Western culture.Many music videos he argues it overtaken by advertising references, film pastiche and reinforce the postmodern 're-use' tradition. According to this view of narrative theory in my music video I have heavily influenced by my own ideology of what the song I have chosen should represent with it's lyrics so therefore whoever my audience maybe will have similar beliefs to my own.
The narrative of something is the structure of the story and Tim O'Sullivan (1998) argues that all media texts tell us some sort of story such in music videos through detailed mediation. These media texts offer a way of telling stories about ourselves- not usually our own personal stories, but the story of us as a culture or a set of different cultures.
However another theorists interested in narrative theory Carlson (1999) argues that music videos as a whole fall into two groups: performance and conceptual. He suggests that when a music clip is mostly showing the artist singing/dancing it is a performance clip. A conceptual clip however shows something during it's duration, often with an artistic ambitions it falls into this group. As my music video doesn't involve singing or dancing my clip apparently to this theory is a conceptual music video.
Lastly Kate Domaille (2001) suggests that every story ever told can be fitted into eight different narrative types. She argues that each of these narrative types have a different source.
The Russian theorist Vladimir Propp (1928)
